We are pleased to announce that Dina Al Rifai will be joining us in person at JemCon 2025!

The Loyal Subjects Creative Director

Dina is a seasoned toy industry creative with over a decade of experience designing, developing, and directing some of the most beloved brands in the nostalgic and contemporary toy space. As the Creative Director at The Loyal Subjects, Dina led the design of the 2025 new Jem doll (they knew exactly how to rope her in: by saying they had the Jem license!).

Before joining TLS, Dina worked as a designer and brand manager at both Just Play and Jazwares, and has freelanced for major players like Disney, TOMY, Bandai, and more. Some of the lines she’s helped bring to life include: Rainbow Brite, Strawberry Shortcake, Popples, Doorables, Puppy In My Pocket, My Little Pony, Harry Potter, Muppet Babies, Tokidoki, Adventure Time, and so much more. 

An '80s baby through and through, she’s passionate about the era that gave us big hair, bold fashion, and iconic characters- so naturally, Jem was a dream project. Glamour and glitter? Absolutely. Fashion and fame? Questionable... but outrageous either way! 

She is ecstatic to be attending her first JemCon and meeting all the truly outrageous Jem fans. It’s Showtime Synergy!!